AGRI PULSE – Butchery standards in the country are still among the best in the world.
In North West, Brits and Klerksdorp butcheries came out tops with Impala Vleis in Brits winning a gold cleaver award as a national winner in the category of four and more tills.
Vision Meat in Klerksdorp won a platinum cleaver award in the provincial category for four and more tills.
The Cleaver Awards, a Red Meat Industry Forum initiative, are held annually to recognise the country’s best butcheries based on quality, service, hygiene, and value for money. The awards have become well-respected by consumers countrywide as a seal of approval. This is primarily due to the fact that butcheries, once they have entered, cannot nominate themselves, as the awards are given based on customer votes. All butcheries that receive over 100 votes are then anonymously audited by The South African Meat Industry Company (SAMIC) against an extensive 212-point checklist.
“Even though many were hit hard due to the pandemic, these Cleaver Awards confirm that our butcheries are still very much worth their beef,” said Dewald Olivier, Executive Officer of The South African Feedlot Association (SAFA). Several common attributes amongst the winning butcheries have been reinforced, including training and upliftment of staff, a passion for the business, and above all else, customer-centricity, being core to any successful butchery.
The awards were handed over on March 24.